ICCU: Central Plus Checking Campaign
ICCU got a new, yet surprising product, especially for a credit union. While a credit union should be keeping tabs on your finances, it also should be looking after your overall well-being. With Central Plus Checking, you can have both.
We created a campaign that brings Central Plus Checking to life— it's more than just a checking account, it takes care of you.
A bold 30-second launch spot that positions Central Plus Checking as ICCU’s next step forward—designed to empower members with features that actually matter.
In the middle of balloons, frosting, and birthday-party mayhem, this spot illustrates how Central Plus Checking keeps life running smoothly when it matters most.
Set in the rushed uncertainty of a morning with a sick kid, this spot shows how Central Plus Checking delivers quick, reliable support when plans suddenly fall apart.
